United Way of New York City’s “Make It Your Own” Empowers Women to Build Personal Brands

April 22, 2018 Areva Martin

More than 200 members of United Way of New York City’s Women United—the New York City chapter of a global movement representing more than 70,000 women in 165 communities across six countries, dedicated to creating a world of opportunity—came together for an empowering evening building personal brand and style.

I was honored to be their special guest providing personal branding advice and tips from my best-selling book Make it Rain.

These powerful women are doing such important work to engage the community and change lives—Making It Rain not just in their own lives, but in the lives of New York City’s most vulnerable residents.

Guests went home with a special gift bag, and special discounts were offered for purchases made at the event, with a portion of proceeds impacting United Way of New York City and their fight for the self-sufficiency of every low-income New Yorker.

Women United and United Way share the conviction that being a self-sufficient adult is dependent on a strong, quality education. That’s why Women United champions United Way’s educational initiatives like ReadNYC—aiming to help young children in disadvantaged NYC communities read on grade-level.

Learn about the event here and the United Way of New York City at www.unitedwaynyc.org/womenunited.

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