I recently wrote a featured article for Entrepreneur on building your brand plan. In today’s fast-paced online world – people must understand who you are and what you represent before they agree to do business with you. Having a good plan will help position you for success.

Why is a Brand Plan So Important?

In the past, the business plan was the most important component of a start-up. Today, our customers find us first on Google or social media sites, and they can make up their minds about whether they will buy our products and services without ever meeting us.

In this article, I discuss how to create your own brand plan and a few lessons we can learn from the brand plans of successful business people like Tesla’s Elon Musk.

Read the full article on Entrepreneur.com here.