Why Your Brand Plan is More Important Than Your Business Plan

February 28, 2018

Brand Plan

I recently wrote a featured article for Entrepreneur on building your brand plan. In today’s fast-paced online world – people must understand who you are and what you represent before they agree to do business with you. Having a good plan will help position you for success.

Why is a Brand Plan So Important?

In the past, the business plan was the most important component of a start-up. Today, our customers find us first on Google or social media sites, and they can make up their minds about whether they will buy our products and services without ever meeting us.

In this article, I discuss how to create your own brand plan and a few lessons we can learn from the brand plans of successful business people like Tesla’s Elon Musk.

Read the full article on Entrepreneur.com here.

RECENT PRESS & PRESS RELEASES

Areva Martin: Today’s Voice On Issues That Matter

Press

THE SPECIAL REPORT WITH AREVA MARTIN WINS SILVER & BRONZE TELLY AWARDS

“The Special Report With Areva Martin” was awarded Bronze and Silver Social Video Series awards for Public Service & Activism and Social Impact in the record breaking 44th Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens,  judged by leaders from video platforms, television, streaming networks, production companies and including

View Now »
Areva Martin Wins Silver Anthem Awards
Press

WINNER OF 2ND ANNUAL ANTHEM AWARD

Recognized for her work to raise awareness about racial disparity and social inequity in America, Areva Martin and her team at The Special Report won the Silver award for Diversity, Equity and Inclusion from the 2nd Annual Anthem Awards.

View Now »

Be in the Know with Great Minds that Matter

Receive the latest news from Areva Martin

"*" indicates required fields

Name

© 2023 Areva Martin. All Rights Reserved.

©2020 AREVA MARTIN. ALL RIGHTS RESERVED.

Scroll to Top