Why Your Brand Plan is More Important Than Your Business Plan

February 28, 2018

I recently wrote a featured article for Entrepreneur on building your brand plan. In today’s fast-paced online world – people must understand who you are and what you represent before they agree to do business with you. Having a good plan will help position you for success.

Why is a Brand Plan So Important?

In the past, the business plan was the most important component of a start-up. Today, our customers find us first on Google or social media sites, and they can make up their minds about whether they will buy our products and services without ever meeting us.

In this article, I discuss how to create your own brand plan and a few lessons we can learn from the brand plans of successful business people like Tesla’s Elon Musk.

Read the full article on Entrepreneur.com here.


Areva Martin: Today’s Voice On Issues That Matter


California Bill Would Determine Reparations Eligibility

“California is continuing to study plans to offer reparations to Black residents. A bill to create an agency to determine how individuals would be eligible for reparations was approved by the California Senate Judiciary Committee in an 8-1 vote on April 9. SB 1403, proposed by Sen.

View Now »

Be in the Know with Great Minds that Matter

Receive the latest news from Areva Martin

"*" indicates required fields


© 2024 Areva Martin. All Rights Reserved.


Scroll to Top