Brand Plan

Why Your Brand Plan is More Important Than Your Business Plan

February 28, 2018

I recently wrote a featured article for Entrepreneur on building your brand plan. In today’s fast-paced online world – people must understand who you are and what you represent before they agree to do business with you. Having a good plan will help position you for success.

Why is a Brand Plan So Important?

In the past, the business plan was the most important component of a start-up. Today, our customers find us first on Google or social media sites, and they can make up their minds about whether they will buy our products and services without ever meeting us.

In this article, I discuss how to create your own brand plan and a few lessons we can learn from the brand plans of successful business people like Tesla’s Elon Musk.

Read the full article on here.


Areva Martin: Today’s Voice On Issues That Matter


Black Entrprise Covers the Launch of Butterflly Health Network

We were mentioned in an article on Black Enterprise for our launch of the Butterflly Health Network for underserved communities. The rise of the COVID-19 pandemic has caused massive economic fallout and job layoffs, especially in marginalized communities. According to a survey by the Centers for Disease

View Now »

Butterflly Health Tech Enabled Mental Health for Underserved Communities

Health Transformer recently published an article covering the creation of Butterflly Health, our culturally-aware behavioral health platform for under-diagnosed and underserved populations. It discusses the challenges we face diagnosing mental health issues, especially in racial/ethnic minority groups, and the reason we created the Butterflly Health App. We

View Now »
Scroll to Top